The grocery trade is the intermediary between those who produce food and those who consume it. In order for the trade of the future to promote sustainable and healthy eating habits and create better conditions for Swedish producers, new solutions are required linked to, among other things, e-commerce, logistics, traceability, food waste, consumer behavior and business models.
Healthy eating habits and good conditions for producers
The global food industry has brought great benefits to the consumer with increased convenience, freedom of choice and lower prices, but has at the same time contributed to ill health and great challenges for farmers and the environment.
Stronger cooperation to develop the grocery trade
We work to strengthen cooperation between the grocery trade, producers, food companies, academia, civil society, authorities and other actors in the system. Some important areas to develop are logistics, e-commerce, food as an experience, food waste, supply and conditions for Swedish farmers to produce sustainable food that the grocery trade demands. New ways of utilizing the physical store, consumer behavior, data, traceability, local food production, circular models and innovative business models are also important areas.
The grocery trade is a good starting point for testing a mission-oriented approach to promoting healthy eating habits and creating good conditions for Swedish producers.